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Book Hack
Never Lose a Customer AgainBy Joey Coleman

In a Nutshell

Never Lose a Customer Again teaches readers how to create an effective customer experience in order to increase client retention rates.

Favorite Quote

Regardless of where your business operates, what industry you work in, or the size of your operation, you are likely losing approximately 20 to 70 percent of your newly acquired customers in the first 100 days of the relationship.

Joey Coleman

Introduction

With over 20 years of consulting experience, Joey Coleman is a Wall Street Journal bestselling author, speaker, and teacher. In his book, Never Lose a Customer Again, published in 2018, Coleman aims to show readers the importance of customer loyalty.

Through personalized conversations, the art of gift-giving, and authentic transparency, businesses can elevate their customer relationships to maximize profits.

Coleman's eight-phase model teaches you exactly how to bring your business to the next level with corresponding timelines and personal tips.

Contrary to popular belief, retaining customers requires little financial investment. Rather, successful businesses need leaders with a committed mindset, dedicated to delivering high-quality services to every customer.

Here are the 3 key insights from this Hack

  1. 1.
    Customer experience is not the same as customer service
  2. 2.
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  3. 3.
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