Main Street Vegan lays out a practical, affordable path to eliminating animals and animal products from your diet so you can lead a healthier, more ethical, and more environmentally friendly life.

Veganism, a diet free from animal meat or any animal products, is growing in popularity, but it can still seem confusing, expensive, or out of reach.

For many people, veganism seems like an overwhelming lifestyle that's too restrictive, too fringe, or even unhealthy.

But whether you're concerned with animal welfare, environmental impacts of modern food systems, or your health, there are plenty of reasons to become vegan, and it's not as difficult as it sounds.

Longtime vegan Victoria Moran is an author, life coach, and speaker whose daughter Adair has been vegan her whole life.

In Main Street Vegan, the pair delve into the health and ethical implications of making the transition, provide plenty of pragmatic tips, and share delicious recipes to get you started.