Experts from the FranklinCovey Sales Performance Group teach readers emotional and practical strategies for making better sales that will genuinely benefit both parties.

The sales relationship has become based in fear rather than mutual productivity.

Dysfunctional buying and selling practices have risen as salespeople fear losing sales and buyers fear overpaying. But there is a better way.

Dishonesty and manipulation can be replaced by open communication and transparency to promote an environment that benefits both sides.

Mahan Khalsa and Randy Illig of the FranklinCovey Sales Performance Group are responsible for initiating and developing accounts with multiple Fortune 500 companies and have influenced billions of dollars of sales.

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship offers in-depth methods for those looking to develop relationships as both buyers and sellers in a mutually beneficial process.