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How to Bullsh*t Your Way to Number 1

Oobah Butler

How to Bullsh*t Your Way to Number 1

by Oobah Butler

How to Bullsh*t Your Way to Number 1

Oobah Butler

5 min
3 key insights
Visual, audio & text

In 2018 Oobah Butler was living in a garden shed - literally. One infamous prank later, he was suddenly wildly successful. So, how did this happen? Through bullsh*tting.

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How to Bullsh*t Your Way to Number 1

by Oobah Butler

How to Bullsh*t Your Way to Number 1

Oobah Butler

Overview

Oobah Butler isn't your typical success story. In fact, it's kind of bullsh*t - and he's fully aware of it. In 2018, Oobah created The Shed At Dulwich, the world's most famous restaurant that never existed. Through utilizing the TripAdvisor review system, Butler was able to create the top rated vegetarian restaurant in London - despite its lack of existence.

Just a few years later, Oobah Butler is now pretty successful. He's created three documentaries that have millions of views, and has been praised by media platforms across the world. So how did this happen? With a simple bullsh*t idea. It made no sense to Oobah. How could something he'd invested so little in change his life so drastically? Wasn't life supposed to be about finding the things you enjoy?

"In the modern age, has detachment become an unlikely bedfellow of success?" [Oobah Butler]

Butler's new book is about approaching life with as much enjoyment, enthusiasm, and sometimes caffeine as possible - and as little thought as one can get away with. Here's how bullsh*t changed Oobah Butler's life.

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"The backyard shed I was living in was never meant to be the number one-rated restaurant in London."

Oobah Butler

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How to Bullsh*t Your Way to Number 1

Oobah Butler

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