course hack

Growth Marketing Essentials

Cam Lay

5 mins

3 key insights

Visual, audio & text

Marketing expert Cam Lay shows us how we can lead our customers to a purchase from the moment of first contact.

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Growth Marketing Essentials

Growth Marketing Essentials

by Cam Lay

Overview

Cam Lay has held several high-level marketing positions in companies like Yodle, Otis, and Skillshare. When he isn't using his creative mind to develop marketing solutions, Lay spends his time writing novels.

In this Skillshare course, Lay introduces us to his unique take on marketing funnels. The expert marketer helps us to demystify the concept of marketing funnels by showing us how to approach any marketing situation, diagnose problems, and optimize our markets. Lay's course helps us understand essential marketing terms and how we can calculate true customer value.

Whether you're an entrepreneur, a small business owner, a freelancer, or a marketer, this course will help you to figure out how to make marketing funnels work for you.

Favorite quote

I often say that I'm not a marketer, that I'm actually a problem solver, and I think that that's very much my approach to how I think about marketing … There's a problem to be solved and there are certain tools you use to solve those.

- Cam Lay

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