Book HackGrowth Hacker MarketingBy Ryan Holiday
In a Nutshell
Growth Hacker Marketing uses a 4-step framework to explain how today's startups remove the barrier between marketing and product development to make the product itself the best way to get new customers.
Favorite Quote
Growth hacking at its core means putting aside the notion that marketing is a self-contained act that begins toward the end of a company’s or a product’s development life cycle. It is, instead, a way of thinking and looking at your business.
Ryan Holiday
Introduction
In the old days, marketing departments existed separately from the product, with ad executives living a cushy lifestyle no matter what they were trying to sell.
Today, however, the best marketing comes from the product itself.
Ryan Holiday was only 28 years old when he published Growth Hacker Marketing, yet it was already his second book.
Coming off a steep marketing career, where his company helped authors like Tucker Max, Robert Greene, and Tim Ferriss turn their books into bestsellers, Holiday now focuses on sharing his marketing secrets with the world.
Here are the 3 key insights from this Hack
- 1.The division between product and marketing has become blurred, especially for startups
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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