book hack

Eat That Frog

Brian Tracy

5 mins

3 key insights

Visual, audio & text

Brian Tracy explains how to stop procrastinating and start working productively to achieve your goals.


Eat That Frog

Eat That Frog

by Brian Tracy


Work, chores, kids, friends. So many of us lead busy lives, full of never-ending to-do lists with seemingly no time to complete all our tasks. You might have tried a handful of productivity techniques already, but you're still feeling out of control.

Motivational speaker, personal development expert, and author Brian Tracy is here to help. By providing us with a new way to think, work, and deal with our busy lives, Tracy's book Eat That Frog! outlines how to discover the habits that work best for you and to ensure they stand the test of time.

Mark Twain once wrote that if you start your day with eating a live frog, you can go through the rest of your day knowing that the worst part is over. Our 'frog' is the biggest, most important, and most daunting task on our lists. To begin to take control of our lives and productivity, we must start every day by eating that frog.

Favorite quote

An average person who develops the habit of setting clear priorities and getting important tasks completed quickly will run circles around a genius who talks a lot and makes wonderful plans but who gets very little done.

- Brian Tracy

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