Author and activist Naomi Klein explores conspiracy thinking and the polarization of society through the lens of being regularly confused with another author.

Confusing one person with someone else is something we've all done. Sometimes, it's an honest mistake due to a particular hairstyle or mannerism; other times, it's a sign of deeper societal issues like racial stereotyping.

When it happens to someone famous, however, getting mixed up with another person is seen as a branding issue.

Naomi Klein is an award-winning Canadian author and social activist known for her 2014 bestseller, This Changes Everything: Capitalism vs. the Climate.

Published in 2023, Doppelganger is a memoir and cultural analysis inspired by Klein's experience of being confused with another author who shares her first name but not her values.