podcast hack

Don Katz: How I Built Audible

How I Built This, Guy Raz, Don Katz

5 mins

3 key insights

Visual, audio & text

Don Katz, founder of audiobook platform Audible, shares the ups and downs of his journey in this November 2021 episode of How I Built This with Guy Raz.


Don Katz: How I Built Audible

Don Katz: How I Built Audible

by How I Built This


Before he founded Audible, a digital audiobook streaming platform that currently offers over 300,000 titles, Don Katz was a journalist who liked to run. In the 1990s, Katz listened to audiobooks on cassette while running but became frustrated with the clunky belly pack and having to stop to turn over the tape. Katz began to envision a more seamless listening experience and in 1997, launched Audible, a revolutionary digital audiobook player.

In the How I Built This podcast, Guy Raz explores the stories behind the world's most successful companies. In this November 2021 episode, Raz talks to Katz about the ups and downs of his journey with Audible, and the experience of starting what would become a tech mega-business with no tech industry experience.

Favorite quote

I kept going to people who I otherwise respected who thought I was crazy… they just didn't get it.

- Don Katz

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