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Creativity, Inc.

Ed Catmull

Creativity, Inc.

by Ed Catmull

Creativity, Inc.

Ed Catmull

5 min
3 key insights
Visual, audio & text

Creativity, Inc. is an instruction manual for instilling inspiration into employees, managers, and bosses, by revealing the hidden forces that get in the way, based on over 30 years of experience of the president of Pixar, Ed Catmull.

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Creativity, Inc.

by Ed Catmull

Creativity, Inc.

Ed Catmull

Overview

How do you keep coming up with fun, creative, inspiring movies for children for 30 years? Have you thought about it? Every few years Pixar comes up with a new, groundbreaking movie that lights up our hearts and happiness centers in the brain. Remember Toy Story? That was 1995. A Bug's Life? 1998. Finding Nemo came out in 2003. Wall-E was 2008. And, most recently, Inside Out in 2015.

Most of the studio's feature films have become instant hits. When it comes to answering how they do it, many point to Pixar's president of 30 years, Ed Catmull. In this 2014 book, which he wrote with the help of freelance writer Amy Wallace, he lays out Pixar's creative processes with an all-access, behind-the-scenes tour of the company.

Originally Catmull was hired as the head of the new Graphics Group, which was founded as part of Lucasfilm's computer division in 1979. Ed Catmull stayed on as president, together with 40 employees, when George Lucas decided to spin off the group as its own company, in order to protect it from declining Star Wars revenues. That way, they kept it profitable until computers had enough power to create fully animated films, in 1986.

The only outside investor and majority shareholder was Steve Jobs, who invested $10 million into the company – the investment that made him a billionaire.

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Favorite Quote

"Failure isn't a necessary evil. In fact, it isn't an evil at all. It is a necessary consequence of doing something new."

Ed Catmull

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Creativity, Inc.

Ed Catmull

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