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Book Hack
Creativity, Inc.By Ed Catmull, Amy Wallace

In a Nutshell

Creativity, Inc. is an instruction manual for instilling inspiration into employees, managers, and bosses by revealing the hidden forces that get in the way, based on Ed Catmull's 30 years of experience as president of Pixar.

Favorite Quote

Failure isn't a necessary evil. In fact, it isn't an evil at all. It is a necessary consequence of doing something new.

Ed Catmull

Introduction

Pixar Animation Studios have been creating groundbreaking, inspiring movies for over three decades, many of which have become instant classics.

From Toy Story to Finding Nemo, the studio has produced some of the most creative motion pictures in the history of Hollywood.

When it comes to answering how they have achieved so much, many point to Pixar's president of 30 years, Ed Catmull.

In Creativity, Inc., Catmull lays out Pixar's creative processes with an all-access, behind-the-scenes tour of the company.

Here are the 3 key insights from this Hack

  1. 1.
    Having a good team is more important than having a good idea
  2. 2.
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  3. 3.
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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