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Cashvertising Summary

Drew Eric Whitman

Cashvertising

by Drew Eric Whitman

Cashvertising

Drew Eric Whitman

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

Cashvertising teaches us how to become marketing experts, by using the power of authority, the three steps for writing a perfect headline, and how to appeal to consumers' eight basic desires.

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Cashvertising

by Drew Eric Whitman

Cashvertising

Drew Eric Whitman

Overview

Most of the time, when we watch videos on YouTube, we skip right through ads. Occasionally, however, one catches our eye and we listen. What is it about them that hooks us? And is there a way to tap into this power in our own marketing?

The good news is that good marketing's not rocket science. Anyone, even those without exceptional creativity and writing skills, can create great ads. It just takes following a few simple rules that, with practice, will make you a lot of money.

This is what Drew Eric Whitman dives into with Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone. Whitman helps us to understand how the power of psychology is used to make appealing advertisements that get people to click on 'purchase'.

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Favorite Quote

"Advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And sales is a subset of persuasion."

Drew Eric Whitman

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Cashvertising

Drew Eric Whitman

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