book hack
CashvertisingBy Drew Eric Whitman

In a Nutshell

Cashvertising teaches us how to become marketing experts, by using the power of authority, the three steps for writing a perfect headline, and how to appeal to consumers' eight basic desires.

Favorite quote

Advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And sales is a subset of persuasion.

Drew Eric Whitman


Most of the time, when we watch videos on YouTube, we skip right through ads. Occasionally, however, one catches our eye and we listen. What is it about them that hooks us? And is there a way to tap into this power in our own marketing?

The good news is that good marketing's not rocket science. Anyone, even those without exceptional creativity and writing skills, can create great ads. It just takes following a few simple rules that, with practice, will make you a lot of money.

This is what Drew Eric Whitman dives into with Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone. Whitman helps us to understand how the power of psychology is used to make appealing advertisements that get people to click on 'purchase'.

Here are the 3 key insights from this Hack

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    Appeal to human's eight core desires to market successfully
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