Join Uptime to get the key ideas from

BOOK HACK

Buyology Summary

Martin Lindstrom

Buyology

by Martin Lindstrom

Buyology

Martin Lindstrom

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

Buyology shows us how to spend less money by revealing the psychological traps that companies use to hack our brains and manipulate us into purchasing their products.

Get the app now

Buyology

by Martin Lindstrom

Buyology

Martin Lindstrom

Overview

What's your most recent expensive purchase? Think back and try to remember why you bought it. Was it because, in your rational thinking, that was the best option? Or do you feel loyal to a particular brand?

As much as we'd like to think we act logically when we buy things, the truth is that we usually don't. It often comes down to more of a gut feeling, rather than actually weighing out the pros and cons of a purchase. Why does this happen? And what do companies know about us that they use to get us to buy their stuff?

These are just a few of the lessons you'll learn in Martin Lindstrom's Buyology: Truth and Lies About Why We Buy. After this one, you'll be wiser about how to spot tricky marketing tactics.

Download the Uptime app to

Audio iconRead or listen, with different modes
Adjust speed iconAdjust audio speed in the app
Bookmark iconBookmark to save titles for later
Share iconShare your favourite Hacks
Download

Download Uptime to get the key insights and actions from Buyology

Get the app now

Favorite Quote

"When we brand things, our brains perceive them as more special and valuable than they actually are."

Martin Lindstrom

You may also like

Stress Less, Accomplish More
Emily Fletcher
Happiness by Design
Paul Dolan
Blindspot
Mahzarin R. Banaji, Anthony G. Greenwald
Brian Armstrong: How I Built Coinbase
How I Built This, Guy Raz, Brian Armstrong
Winning the War in Your Mind
Craig Groeschel
Young People and Their Mental Health
University of Groningen, University of Cambridge, University Medical Center Groningen (UMCG)
Digital Wellbeing
University of York
Fixed
Amy E Herman
Placebos Work. Why?
Unexplainable, Noam Hassenfeld
Whit Gibbs: How Everyone Can Become a Bitcoin Miner
The Pomp Podcast, Anthony Pompliano, Whit Gibbs
Inventing Bitcoin
Yan Pritzker, Nicholas Evans
How to Be a Capitalist without Any Capital
Nathan Latka
How to Adopt a Growth Mindset
The Happiness Lab , Dr. Laurie Santos
Tom Bilyeu: NFTs Can Be a 10 Trillion Dollar Business
The Pomp Podcast, Anthony Pompliano, Tom Bilyeu
When We Cease to Understand the World
Labatut Benjamin
What Are Cryptocurrency Wallets?
The Zen Crypto Show, Sebastien Couture, ZenGo
From Poverty to Prosperity
Paul Collier, University of Oxford
Blockchain
Stephen P Williams
Thinking & Eating
The School of Life, Alain de Botton
Russell Brand: Family, Sacrifice, and Seeing the Divine in Others
The Jordan B. Peterson Podcast, Jordan B. Peterson, Mikhaila Peterson, Russell Brand
The Emotionally Intelligent Office
The School of Life, Alain de Botton
Wim Hof: Human Conditioning and Breaking Barriers
The Jordan B. Peterson Podcast, Jordan B. Peterson, Mikhaila Peterson, Wim Hof
Maybe I Don't Belong Here
David Harewood
Digital Capital Markets
Queen’s University, Ryan Riordan
Bitcoin & Cryptocurrency Trading 2022
Suppoman ™

View the full hack with *uptime

App store iconGoogle play store icon

Buyology

Martin Lindstrom

If you buy this book we may receive a small commission for this purchase.

Buy this book on Amazon
© 2022 Uptime App LtdWe will receive a small commission from all purchases on Amazon