Join Uptime to get the key ideas from

BOOK HACK

Buyology

Martin Lindstrom

Buyology

by Martin Lindstrom

Buyology

Martin Lindstrom

5 min
3 key insights
Visual, audio & text

Buyology shows us how to spend less money by revealing the psychological traps that companies use to hack our brains and manipulate us into purchasing their products.

Get the app now

Buyology

by Martin Lindstrom

Buyology

Martin Lindstrom

Overview

What's your most recent expensive purchase? Think back and try to remember why you bought it. Was it because, in your rational thinking, that was the best option? Or do you feel loyal to a particular brand?

As much as we'd like to think we act logically when we buy things, the truth is that we usually don't. It often comes down to more of a gut feeling, rather than actually weighing out the pros and cons of a purchase. Why does this happen? And what do companies know about us that they use to get us to buy their stuff?

These are just a few of the lessons you'll learn in Martin Lindstrom's Buyology: Truth and Lies About Why We Buy. After this one, you'll be wiser about how to spot tricky marketing tactics.

Download the Uptime app to

Read or listen, with different modes
Adjust audio speed in the app
Bookmark to save titles for later
Share your favourite Hacks
Download

Download Uptime to get the key insights and actions from Buyology

Get the app now

Favorite Quote

"When we brand things, our brains perceive them as more special and valuable than they actually are."

Martin Lindstrom

View the full hack with Uptime

google play store badge

Buyology

Martin Lindstrom

If you buy this book we may receive a small commission for this purchase.

Buy this book on Amazon
© 2021 Uptime App LtdWe will receive a small commission from all purchases on Amazon