course hack

Writing with Impact

Tom Geller

5 mins

3 key insights

Visual, audio & text

Writing with Impact is designed to help us write to influence and inspire, to adapt content for the audience, and to keep the writing form short, clear, and precise.

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Writing with Impact

Writing with Impact

by Tom Geller

Overview

No matter how good you are at what you do, there's always room to be better – the same for writing. The more you work to improve your writing, the more self-confidence you'll have, and the more impact your words will have on those who read them.

In this course, writer and journalist Tom Geller will give you some practical advice to improve your writing, and have a greater impact on your audience. When you choose the right tone, and understand grammar and sentence structure, your writing will become memorable and effective. The key is to focus on purpose. Find a reason to write, and it will bring you purpose, which in turn, brings results.

Geller will not only look to improve your business writing, but also to provide n insights into other forms of writing, such as advertising and literature. By the end, you'll know how to express yourself to create something succinct, meaningful, and inspiring.

Favorite quote

Every word you've ever seen was written to make an impact. Whether the impact is as the author intended depends on understanding, skill, and artistry.

- Tom Geller

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