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Writing Formal Business Letters and Emails Summary

Tom Geller

Writing Formal Business Letters and Emails

by Tom Geller

Writing Formal Business Letters and Emails

Tom Geller

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

This course will teach you to make your writing more comprehensible, concise, and relevant for all readers, providing you with the steps to structure your correspondence.

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Writing Formal Business Letters and Emails

by Tom Geller

Writing Formal Business Letters and Emails

Tom Geller

Overview

Although most of what we write today is made up of tweets and short text messages, many of the traditional aspects of writing letters and emails still remain in business. Even the most powerful correspondence can become ineffective if you don't use the appropriate language. Effective writing isn't just about a message being correct, it's about compelling the reader to take an action.

Tom Geller is a writer and journalist, and in this course he shows you how to structure and present information concisely, so that it clarifies your goals and the topic at hand. You'll learn how to write so that you can engage your audience, and thus encourage a positive response.

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Favorite Quote

"Email marketing companies define a message as 'read' if it's only open for eight seconds, and 'skimmed' if it's open for only two seconds. You really have to grab that time."

Tom Geller

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Writing Formal Business Letters and Emails

Tom Geller

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