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Write Copy that Compels and Sells

Melissa Cassera

Write Copy that Compels and Sells

by Melissa Cassera

Write Copy that Compels and Sells

Melissa Cassera

5 min
3 key insights
Visual, audio & text

Write Copy that Compels and Sells teaches storytelling techniques to create marketing copy that engages readers from the get-go, and compels them to buy.

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Write Copy that Compels and Sells

by Melissa Cassera

Write Copy that Compels and Sells

Melissa Cassera

Overview

With the latest grammar and spell checkers, anyone can produce a decent bit of writing with no grammatical errors. But when it comes to marketing copy, not every style of writing style is going to engage your target customer - especially not enough to affect their purchasing decisions.

A good story can captivate readers, evoke their emotions, and even compel them to perform an action. Write Copy that Compels and Sells is all about just that: how to put together the right words so that you can compel readers to buy your product or services. Melissa Cassera is an award-winning business strategist and professional screenwriter, and she takes you through everything you need to know about your potential customer.

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Favorite Quote

"You're really just beginning with immediate drama. The higher the stakes, the more they desire something, the better this is going to be."

Melissa Cassera

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Write Copy that Compels and Sells

Melissa Cassera

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