This course teaches storytelling techniques to create marketing copy that engages and compels readers from the get-go.

With the latest grammar and spell checkers, anyone can produce a decent bit of writing with no grammatical errors.

However, when it comes to marketing copy, not every writing style will engage your target customer, especially not enough to affect their purchasing decisions.

Melissa Cassera is an award-winning business strategist, editor, and screenwriter with over 15 years' experience in publicity, advertising, and marketing.

In this course, Cassera takes you through everything you need to know about your potential customer and how to capture their attention through your copy.