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Write Copy that Compels and Sells Summary

Melissa Cassera

Write Copy that Compels and Sells

by Melissa Cassera

Write Copy that Compels and Sells

Melissa Cassera

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

Write Copy that Compels and Sells teaches storytelling techniques to create marketing copy that engages readers from the get-go, and compels them to buy.

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Write Copy that Compels and Sells

by Melissa Cassera

Write Copy that Compels and Sells

Melissa Cassera

Overview

With the latest grammar and spell checkers, anyone can produce a decent bit of writing with no grammatical errors. But when it comes to marketing copy, not every style of writing style is going to engage your target customer - especially not enough to affect their purchasing decisions.

A good story can captivate readers, evoke their emotions, and even compel them to perform an action. Write Copy that Compels and Sells is all about just that: how to put together the right words so that you can compel readers to buy your product or services. Melissa Cassera is an award-winning business strategist and professional screenwriter, and she takes you through everything you need to know about your potential customer.

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Favorite Quote

"You're really just beginning with immediate drama. The higher the stakes, the more they desire something, the better this is going to be."

Melissa Cassera

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Write Copy that Compels and Sells

Melissa Cassera

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