This Netflix documentary exposes the racist and exclusionary practices of Abercrombie & Fitch, the hottest clothing brand at the turn of the millennium.

In the early 2000s, Abercrombie & Fitch was doing their best to separate the cool kids from the losers.

With a corporate culture of toxic masculinity blended with abuse allegations and overt racism, the brand was doomed to fail in an age of growing conscious consumerism, but that didn't stop executives from cashing in on cruelty while they could.

White Hot: The Rise & Fall of Abercrombie & Fitch is a 2022 Netflix documentary from award-winning director Alison Klayman that showcases interviews with fashion experts, former Abercrombie recruiters, magazine editors, and models.

White Hot dives into how Abercrombie & Fitch went from a failing outdoor equipment retailer to one of the hottest brands in history, then back to the bargain rack.