Animal advocate John Oberg sheds light on your food choices and hopes to inspire you to think differently about what's on your plate.

Animal agriculture is hiding some startling realities from you.

Knowledge is power and, in just a few minutes, you can take back the power from an industry that has been lying to you since you were a child.

My name is John Oberg and I'm a lifelong animal advocate. I use social media to amplify the voices of the animals who fall victim to today's world.

Most people love animals, yet most people also unintentionally live in a way that doesn't reflect these values.

My goal is to inspire you to think differently about your food choices.