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Watch the Sound: Auto-Tune

Mark Ronson

Watch the Sound: Auto-Tune

by Mark Ronson

Watch the Sound: Auto-Tune

Mark Ronson

5 min
3 key insights
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When auto-tuning technology first hit the music scene, using it was viewed as cheating. Today, according to music producer Mark Ronson, it fuels innovation and creative expression in modern music: but why?

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Watch the Sound: Auto-Tune

by Mark Ronson

Watch the Sound: Auto-Tune

Mark Ronson

Overview

Is using auto-tune to enhance a song a genius move or a musical felony? That's what Mark Ronson, the musical mastermind behind hundreds of the last 15 years' most famous songs, is trying to find out.

In Watch the Sound, Ronson explores the history of auto-tune technology. The producer walks us through its evolution from being stigmatized as a vocalist's copout to becoming an art form in itself. Ronson has produced music for Amy Winehouse, Adele, Paul McCartney, Bruno Mars, Lily Allen, Miley Cyrus, and more. He also co-wrote the song Shallow from the 2018 version of the film A Star is Born, reaping an Emmy and a Golden Globe Award.

In this eye-opening episode, Ronson, along with musical artists like Charlie XCX and T-Pain, weigh in on the auto-tune debate and hypothesize about the future of music in the digital age.

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Favorite Quote

"Auto-tune was designed for one specific job: to fix bad singing. But then you have someone use it in the wrong way, and it unlocks a whole portal of emotion. It even allows people who can't really sing to express themselves, and that, in the end, is how music keeps evolving."

Mark Ronson

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Watch the Sound: Auto-Tune

Mark Ronson

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