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Unlikely Destinations

Tony Wheeler

Unlikely Destinations

by Tony Wheeler

Unlikely Destinations

Tony Wheeler

5 min
3 key insights
Visual, audio & text

Unlikely Destinations tells the story of multi-million dollar travel company Lonely Planet's inception, and all the hard work and travels that have gone into it since.

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Unlikely Destinations

by Tony Wheeler

Unlikely Destinations

Tony Wheeler

Overview

Independent travel is a challenging and rewarding experience. But when you're finding your way through a foreign world where you may not speak the language, understand the culture, or know where to go or how to get there, guidebooks are an invaluable resource.

Maureen and Tony Wheeler are the owners of Lonely Planet, which has produced some of the world's most popular guidebooks. Unlikely Destinations delves into the couple's personal story, from writing their first travel guide in 1972 to the early years of their company. Both a personal memoir and the history of a prosperous business, this book details the Wheelers' first year-long adventure around the world, the hard work they put into each book, their rocky path to success, and how they've handled the company since.

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Favorite Quote

"We started Lonely Planet because we loved to travel and firmly believed in the importance of travel. That love and that belief have not altered over the years."

Tony Wheeler

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Unlikely Destinations

Tony Wheeler

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