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Understanding Fashion: from Business to Culture

Institut Français de la Mode

Understanding Fashion: from Business to Culture

by Institut Français de la Mode

Understanding Fashion: from Business to Culture

Institut Français de la Mode

5 min
3 key insights
Visual, audio & text

This course tackles theories of fashion, its development through history, and the fashion industry's complex role within global capitalism.

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Understanding Fashion: from Business to Culture

by Institut Français de la Mode

Understanding Fashion: from Business to Culture

Institut Français de la Mode

Overview

Fashion is art. So many of us have spent countless hours building our personal wardrobes because we intuitively grasp how fashion can powerfully send messages to those around us. Fashion has evolved from serving the base function of clothing to becoming a global industry that functions as a thoughtful reflection of our current moment.

This FutureLearn course by the Institut Français de la Mode explains fashion by dissecting it from three viewpoints: its relationship to society, its functioning as a language, and its role as a global industry. Benjamin Simmenauer is a Professor at Institut Français de la Mode who focuses on teaching fashion theory and fashion brands strategy. Simmenauer leads this course with a historically minded, meticulously researched curriculum that will help any fashion lover understand their passion on a deeper level.

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Favorite Quote

"Fashion blends craftsmanship and entertainment... If fashion is now established as an art in itself, it is also because it has succeeded in articulating strong statements about the world."

Benjamin Simmenauer

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Understanding Fashion: from Business to Culture

Institut Français de la Mode

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