Trust Me, I'm Lying is a professional marketer's take on how influential blogs have become, why that's something to worry about, and how the internet is broken.

Ryan Holiday is a jack of all trades. A bestselling author, his books focus on the media, marketing, culture, and the human condition.

A self-confessed media manipulator, some of the stunts he pulled for his clients were nothing shy of genius.

Published in 2013, Trust Me, I'm Lying is part confession, part revelation, as it explains how influential blogs can be in marketing, and why most of them abuse their storytelling powers for a quick buck – something Holiday knows about from his own experience.