Book HackTrailblazerBy Marc Benioff, Monica Langley
In a Nutshell
Founder and CEO of Salesforce Marc Benioff outlines his vision for a new age of socially responsible corporate culture.
Favorite Quote
The great miscalculation of the age is the idea that businesses have to make a choice: to become profitable, or to become platforms for change. This is not the case.
Marc Benioff
Introduction
In an era where the public is more skeptical of big business than ever, Salesforce co-founder and co-CEO Marc Benioff has hope for a brighter future.
Benioff believes we're entering a new era of corporate responsibility and that the ideas he has championed at Salesforce are at the forefront of this revolution.
Written with the help of Salesforce Executive Vice President Monica Langley, Trailblazer is Benioff's memoir, manifesto, and a manual for successful leaders all rolled into one.
Salesforce has become a software giant, after proving to be groundbreaking in the field of customer relationship management, or CRM.
Benioff attributes this success to the way he ran the company to be ethical, empathetic, and value-driven.
Here are the 3 key insights from this Hack
- 1.Big businesses now have a responsibility to adhere to ethical core values
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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