Gabriel Weinberg and Justin Mares looking at 19 ways that startups can get the traction they need for exponential growth over the early months and years.

Traction is the force that makes sure that your car's horsepower actually translates to the asphalt and pushes your car forward. Without it, all you create is smoke and rubber marks on the road.

For a startup, the situation isn't much different.

You can spend a lot of time on product development, getting investors, and hiring great people, but in the end, how much traction your work gets in the marketplace is what determines your survival.

To help you out, Justin Mares and Gabriel Weinberg have written this book based on what they've learned growing DuckDuckGo and Exceptional, to help you discover what truly makes a company successful.