book hack


Gabriel Weinberg, Justin Mares

5 mins

3 key insights

Visual, audio & text

Traction is a roadmap for startups to achieve the exponential growth necessary to survive the first few months and years by looking at 19 ways to get traction and a framework to help you pick the best one for your startup.




by Gabriel Weinberg


Traction is the force that makes sure that your car's horsepower actually translates to the asphalt and pushes your car forward. Without it, all you create is smoke and rubber marks on the road.

For a startup, the situation isn't much different. You can spend a lot of time on product development, getting investors, and hiring great people, but in the end, how much traction your work gets in the marketplace is what determines your survival.

To help you out, Justin Mares and Gabriel Weinberg have written this book based on what they've learned growing DuckDuckGo (the search engine that doesn't track you) and Exceptional, a software company they created, to help you discover what truly makes a company successful.

Favorite quote

Almost every failed startup has a product. What failed startups don't have are enough customers.

- Justin Mares & Gabriel Weinberg

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