The metaverse is a confusing concept. Whether you are a brand or an individual, these insights will point you in the right direction and help you navigate this new space and economy.

What points should you consider when establishing your presence as a brand in the metaverse?

I'm an artist and builder of virtual worlds and immersive experiences. I have been in Web3 for the last three years and have now cofounded ReachXR, a metaverse building and consulting agency specializing in creating exceptional virtual spaces and events.

We help guide brands and businesses who would like to establish a presence in Web3 and the metaverse.

I will be outlining three points to consider in formulating a strategy for entering this space as a brand.