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Course Hack
Think Like an EntrepreneurBy Jo Malone

In a Nutshell

In this BBC Maestro course, perfume entrepreneur Jo Malone teaches a masterclass in creativity, resilience, and the entrepreneurial spirit, emphasizing that with the right mindset, tools, and a willingness to learn, anyone can achieve their dreams.

Favorite Quote

Wouldn't it be so easy if we could just take a bottle of entrepreneurial spirit, drink it, and we think like an entrepreneur? But life's not like that. We have to change the way we think.

Jo Malone

Introduction

If you already have a business or are thinking of starting one, you may feel the need for a boost in entrepreneurial spirit.

Jo Malone was born into a normal household and, as a dyslexic child, was told she was 'lazy.' She left school at 15 and didn't go to university.

Since then, Malone has built two hugely successful perfume businesses, proving that entrepreneurial thinking and determination are more important than qualifications.

In her BBC Maestro course, Malone explores how we can cultivate a creative mindset toward business and build a business 'toolbox' out of vital entrepreneurial skills.

Storytelling, accepting failure, and learning to change thought patterns are key aspects of Malone's course.

Here are the 3 key insights from this Hack

  1. 1.
    Jo Malone's entrepreneurial framework is fueled by compelling storytelling
  2. 2.
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  3. 3.
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