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Book Hack
The Ultimate Marketing EngineBy John Jantsch

In a Nutshell

Marketing consultant John Jantsch explains how to grow your business by building a loyal customer base who will recommend your company to others.

Favorite Quote

What if, instead of thinking, 'How can we get people to click on the link in our emails?' you asked, 'How can we get 100 percent of the people who eventually buy this product or service to tell their friends about it?'

John Jantsch

Introduction

Could customer referrals be the ultimate route to business success?

John Jantsch is an author, speaker, and marketing consultant specializing in small business. He has written six books on marketing strategy.

In his 2021 book The Ultimate Marketing Engine, Jantsch explains how to gain customers and hold onto them long-term.

Jantsch asserts that customer loyalty and referrals are the surest ways to build your customer base and revenue over time and explains how to take advantage of the referral marketing model.

Here are the 3 key insights from this Hack

  1. 1.
    Identifying your ideal customer should be your priority
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  3. 3.
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