In this course, Sonia Simone and Brian Clark present a hands-on course on content marketing and strategy, covering everything from defining effective content to writing with the customer journey in mind.

Are you really as good of a content marketer as you could be?

Whether you are just starting out or have been in the game for some time, do you know what the basic areas of content marketing are, and what you could improve on?

Honing your skills and learning from experts is a great way to reach the next level in your career as a content writer, help your organization improve its brand, and even boost sales.

The Strategy of Content Marketing is run by CEO Brian Clark and Chief Content Officer Sonia Simone of multi-million dollar company Copyblogger, and holds the secrets to an in-depth understanding of content marketing in the 21st century.

At the end of the day, powerful content marketing is about anticipating the audience’s needs before they even realize them.

With the help of this course, you’ll be able to understand your audience’s journey and ensure you can retain existing customers while attracting new ones.