Join Uptime to get the key ideas from

COURSE HACK

The Strategy of Content Marketing Summary

Sonia Simone

The Strategy of Content Marketing

by Sonia Simone

The Strategy of Content Marketing

Sonia Simone

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

In this course, Sonia Simone and Brian Clark present a hands-on course on content marketing and strategy, covering everything from defining effective content to writing with the customer journey in mind.

Get the app now

The Strategy of Content Marketing

by Sonia Simone

The Strategy of Content Marketing

Sonia Simone

Overview

Are you really as good of a content marketer as you could be? Whether you are just starting out or have been in the game for some time, do you know what the basic areas of content marketing are, and what you could improve on? Honing your skills and learning from experts is a great way to reach the next level in your career as a content writer, help your organization improve its brand, and even boost sales.

The Strategy of Content Marketing is run by CEO Brian Clark and Chief Content Officer Sonia Simone of multi-million dollar company Copyblogger, and holds the secrets to an in-depth understanding of content marketing in the 21st century. At the end of the day, powerful content marketing is about anticipating the audience’s needs before they even realize them. With the help of this course, you’ll be able to understand your audience’s journey and ensure you can retain existing customers while attracting new ones.

Download the Uptime app to

Audio iconRead or listen, with different modes
Adjust speed iconAdjust audio speed in the app
Bookmark iconBookmark to save titles for later
Share iconShare your favourite Hacks
Download

Download Uptime to get the key insights and actions from The Strategy of Content Marketing

Get the app now

Favorite Quote

"Having spark doesn’t mean that you win."

Sonia Simone and Brian Clark

You may also like

Digital Marketing and Data Driven Analytics
Brenda Aranda, Fernando Sierra Saavedra, Tecnológico de Monterrey
The 4 Minute Millionaire
Niklas Göke
Let’s Get Real or Let’s Not Play
Mahan Khalsa, Randy Illig
Twelve and a Half
Gary Vaynerchuk
Chris Voss: Negotiating
The Jordan B. Peterson Podcast, Jordan B. Peterson, Mikhaila Peterson, Chris Voss
Foundations of Finance
Doug Williamson, University of Cambridge
The Challenger Sale
Matthew Dixon, Brent Adamson
The Marketing Lifecycle
Chris Bolman
Social Change: How Can Marketing Help?
Griffith University, Sharyn Rundle-Thiele
iPhone Photo Editing
Sean Dalton
E-Commerce Essentials
Tracey Wallace
Introduction to Retention Marketing
Alex McEachern
Create a Social Media Marketing Campaign
Institute of Coding, University of Leeds
Fundamentals of Market Structure
Chris White, New York Institute of Finance
Content Marketing Strategy
Advertising Week
The Importance of Listening
Northwestern University, Randy Hlavac
One Million Followers
Brendan Kane
Coaching Salespeople into Sales Champions
Keith Rosen
Social Media: How Media Got Social
Tama Leaver, Gwyneth Peaty, Curtin University
Never Lose a Customer Again
Joey Coleman
How to Create Great Online Content
Institute of Coding, University of Leeds, Meg Pickard
Digital Skills: Retail
Accenture
Everybody Writes
Ann Handley
Storytelling 101
Daniel José Older
Consumer Behaviour and Psychology
Coventry University, Dr. Anne Turner, Evie Michailidis

View the full hack with *uptime

App store iconGoogle play store icon

The Strategy of Content Marketing

Sonia Simone

If you buy this course we may receive a small commission for this purchase.

Take this course on Coursera
© 2022 Uptime App LtdWe will receive a small commission from all purchases on Amazon