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The Storytelling Edge

Shane Snow

The Storytelling Edge

by Shane Snow

The Storytelling Edge

Shane Snow

5 min
3 key insights
Visual, audio & text

The Storytelling Edge boosts our communication and persuasive skills by showing us how to tell powerful narratives in a convincing way.

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The Storytelling Edge

by Shane Snow

The Storytelling Edge

Shane Snow

Overview

It's 2012, and American musician Amanda Palmer is standing on a street corner in Melbourne. She's recording a video of her story by showing a series of signs for her Kickstarter campaign. She's left her label and wants to be independent and pay her collaborators. Within 30 days, her Kickstarter brought in $1.2 million. This was the start of her solo music career.

That's just one example of how powerful stories can influence people. Throughout time we've seen great narratives persuade people to change, make ideas catch on, and build up the platforms of great leaders. The good news for us is that storytelling isn't a gift. We can learn this mighty tool of communication.

If you want to become a great storyteller, look no further than Shane Snow and Joe Lazauskas's The Storytelling Edge. They'll let you in on the secrets of great communicators.

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Favorite Quote

"If you want to get people to buy your product, you have to get them to care about your story."

Shane Snow and Joe Lazauskas

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The Storytelling Edge

Shane Snow

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