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The Startup's Guide to Customer Success Summary

Jennifer Chiang

The Startup's Guide to Customer Success

by Jennifer Chiang

The Startup's Guide to Customer Success

Jennifer Chiang

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Insight Icon3 key insights
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What is customer success? From Amazon Prime to 24/7 support, customer service has evolved past its old role and turned into a market-shaping enterprise.

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The Startup's Guide to Customer Success

by Jennifer Chiang

The Startup's Guide to Customer Success

Jennifer Chiang

Overview

If you work outside of the business world, the term 'customer success' might seem a little foreign. Whether you realize it or not, millions have been impacted by this trend, which has come to dominate both inter-business and consumer-facing markets over the past 20 years.

Jennifer Chiang is an educational technology industry veteran and a customer success guru. In The Startup's Guide to Customer Success, Chiang lays out the fundamentals for building a customer success team from the ground up as well as the importance of doing so.

Find out why customer success can be overwhelming, how to overcome its challenges, and why it matters in a modern-day organization.

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"Customers are becoming more accustomed to top-notch support and experience, and every company – whether you're an old traditional behemoth or a new scrappy startup – must adhere to those customers' expectations and standards or else go down the drain."

Jennifer Chiang

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The Startup's Guide to Customer Success

Jennifer Chiang

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