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The Start-up of You

Reid Hoffman

The Start-up of You

by Reid Hoffman

The Start-up of You

Reid Hoffman

5 min
3 key insights
Visual, audio & text

The Start-Up of You explains why we need to manage our career as if we were running a start-up, in order to get ahead in today's ultra-competitive and ever-changing business world.

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The Start-up of You

by Reid Hoffman

The Start-up of You

Reid Hoffman

Overview

Career success used to be a fairly straightforward process. Past generations showed up for work every day, worked their way up the corporate ladder, and retired at 65. Today, getting a job is more complicated than ever, because of globalization and technology. Globalization allows for the job market to be more competitive. With an almost unlimited pool of qualified applicants and technology, a job we have today could be automated tomorrow.

The key to surviving in an ever-changing world is to start thinking like an entrepreneur. Entrepreneurs take measured risks, are adaptable, understand the importance of networking, and are always looking for breakout opportunities. To get ahead in today's world, these qualities are primordial.

The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career is your guide on how to move through your career like an entrepreneur, whatever endeavor you pursue. Reid Hoffman, co-founder of LinkedIn, and Ben Casanocha, a Silicon Valley author and blogger, give us all the skills we need to treat our career as a startup - and grow it quickly.

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Favorite Quote

"All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA."

Reid Hoffman

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The Start-up of You

Reid Hoffman

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