Book Hack
The Start-up of YouBy Reid Hoffman, Ben Casnocha

In a Nutshell

The Start-Up of You explains why we need to manage our own careers as if we were running a start-up in order to get ahead in today's ultra-competitive and ever-changing business world.

Favorite Quote

All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.

Ben Casnocha and Reid Hoffman

Introduction

The key to surviving in an ever-changing world is to start thinking like an entrepreneur.

Entrepreneurs take measured risks, are adaptable, understand the importance of networking, and are always looking for breakout opportunities.

To get ahead in today's world, these qualities are primordial.

The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career is your guide on how to move through your career like an entrepreneur, whatever endeavor you pursue.

Reid Hoffman, co-founder of LinkedIn, and Ben Casanocha, a Silicon Valley author and blogger, give us all the skills we need to treat our career as a startup - and grow it quickly.

Here are the 3 key insights from this Hack

  1. 1.
    Identify your competitive advantage
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