book hack

The Self-Reliant Entrepreneur

John Jantsch

5 mins

3 key insights

Visual, audio & text

John Jantsch's The Self-Reliant Entrepreneur offers practical advice and reflection for the modern entrepreneur, inspired by 19th century American transcendentalist philosophy.


The Self-Reliant Entrepreneur

The Self-Reliant Entrepreneur

by John Jantsch


What does it mean to be a self-reliant entrepreneur? According to John Jantsch, the self-reliant entrepreneur trusts themself to know and always act on what is right, believing in their instincts and not bowing to pressure from others.

After launching his own marketing company called Duct Tape Marketing in 2002, Jantsch has become a leader in small business expansion. The author and entrepreneur has written a string of books about building businesses, which have also led him to launching a podcast and becoming a keynote speaker for companies like American Express and Microsoft.

The Self-Reliant Entrepreneur takes a unique approach to business, drawing inspiration from 19th century transcendentalist thinkers like Ralph Waldo Emerson and Margaret Fuller, and applying their writings to advice for the modern entrepreneur. In addition to more practical business advice, the book explores the concepts of trust, creativity, resilience, and change .

Favorite quote

Focus on being great and you'll improve your chances of doing great. Do great and you'll come to be great.

- John Jantsch

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