Tech CEO Jeff Booth explores the potential consequences of deflation as technology decreases the cost of goods, calling for an overhaul of the global economy.

As artificial intelligence and technology improve, the price of shipping and producing goods is plummeting worldwide. So why is doing things more efficiently with less labor something to fear?

Jeff Booth is the founder and former CEO of BuildDirect, a building and construction company that improves materials sourcing through technology.

In this 2020 book, the entrepreneur takes a critical look at an outdated global economy unable to cope with advancing technology.

Rather than attempting to prop up the economy through cheap credit or taxation, Booth argues that we should embrace mass deflation. It has the potential to usher in a new era of abundance for all.