book hack
The Messy MiddleBy Scott Belsky

In a Nutshell

The Messy Middle challenges the stereotypical idea that projects grow slowly and smoothly toward success by outlining the rocky but important intermediate stages of any journey.

Favorite quote

You can get the important stuff right and still lose by not enduring long enough.

Scott Belsky

Introduction

What was the last big project you started that eventually failed? Did you found a start-up, launch a blog, or engage in a new art project? It can be difficult to see our passion fail in front of our eyes. But understanding why our idea didn't bear fruits is actually a blessing in disguise.

Almost 90% of startups fail before impacting the marketplace significantly. The news is full of examples of highly-valued startups and their humble beginnings. But what about all those that don't even make it to that stage? What's the great stumbling block that makes it so hard for them to succeed? The Messy Middle explores the hidden depths of startups and tackles the truth behind their success - or their failure.

Author Scott Belsky founded Behance, a top digital networking company for creatives. In The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture, he explains how to push through with your innovative ideas and turn them into goals. It's possible to progress even when you feel stuck in the middle - the toughest part of the creative process.

Here are the 3 key insights from this Hack

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    The middle is the hardest part - push through it
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