Business coach and consultant Andy Bounds shares his expertise on effective communication.

Have you ever 'tuned out' while speaking to a shop owner, watching a colleague's presentation, or listening to a friend's anecdote?

We all lose track of conversations sometimes, and it's normally because the person we're talking to is sharing irrelevant information.

Andy Bounds is a communications expert who has advised corporations, governments, and leaders worldwide to help them grow their success. His clients have collectively gained over £5 billion due to his guidance.

In his 2010 book The Jelly Effect, Bounds shares tips and advice for how to be a successful communicator and improve your business.