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The Importance of Listening Summary

Northwestern University

The Importance of Listening

by Northwestern University

The Importance of Listening

Northwestern University

Clock Icon5 min
Insight Icon3 key insights
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The Importance of Listening is a digital marketing course that introduces social media analytics and explores how to best capitalize on an online community.

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The Importance of Listening

by Northwestern University

The Importance of Listening

Northwestern University

Overview

You've just dropped your camera and you're so upset that you post about it on social media. Now imagine receiving a reply from a camera store offering you a 20% discount code. That's powerful social media marketing. Marketing has been transformed by social media. All businesses benefit from having a social presence and an engaged digital community.

The Importance of Listening is a Coursera course from Northwestern University that offers a beginner's guide to digital marketing. This course is presented by Randy Hlavac, instructor of Social and Mobile Marketing at Northwestern University. As well as Hlavac, the course features practical insights from industry professionals including former Chief Marketing Officer of Lexalytics, Seth Redmore, and IBM's former Social Media Analytics Solution Architect, Chris Gruber.

The Importance of Listening covers big data, how to use social media analytics software, and how to use insights to improve business.

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Favorite Quote

"You can talk about it forever, you can think through the right deep strategy and try and perfect it, but the best way you're going to learn is just create content, get in front of your community and make sure you're listening."

Tressie Lieberman, former Director of Social and Digital Marketing, Taco Bell

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The Importance of Listening

Northwestern University

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