The Hero Factor teaches you that real leadership success focuses on people as much as profits and shows you how to become the leader you've always dreamt of being.

What comes to mind when you think of powerful business executives?

If the words dishonesty, scandals, affairs, and abuse of power come to mind, you're not alone.

Nowadays, most people have lost faith in corporate leaders.

But what can we do about this problem?

In contrast to the common stereotype of corrupt, power-mongering businessmen, heroic leadership teaches that leaders should be honest and caring.

In Jeffrey W. Hayzlett's The Hero Factor, we learn how to annihilate the acceptance of corrupt leaders by becoming great ones ourselves.

With these tools, managers, and mentors everywhere can help cure the negative associations that people have with leaders in general.

Hayzlett has a wide range of experience in the business world.

He is the Chief Marketing Officer of a Fortune 100 company, television presenter, and contributor to Mashable, Forbes, and Marketing Week.