Business consultant Matt Watkinson explains a helpful decision-making concept that can instantly benefit every business.

Are you planning a new side hustle or do you need insight on whether a business project is worth doing?

The Grid can help you judge the viability of an idea by examining the key considerations.

Matt Watkinson is a business strategy expert and a bestselling author who wrote The Grid for entrepreneurs, CEOs, and business leaders looking for a neat way to highlight business opportunities and issues to be overcome.

Suitable for applying to start-ups and big businesses, the grid concept is simple to understand and implement.

In his book, Watkinson explains what the grid is and how to use it, and explores some of the key elements in more detail so you can easily apply it to your unique situation.