documentary hack
The Great HackBy Jehane Noujaim, Karim Amer

In a Nutshell

The Great Hack tells the story of how consulting firm Cambridge Analytica used Facebook data to influence critical elections, and how such uses of technology threaten our democracy.

Favorite quote

People don't want to admit that propaganda works. Because to admit it means confronting our own susceptibilities, horrific lack of privacy, and hopeless dependency on tech platforms ruining our democracies.

David Carroll, Associate Professor at Parsons School of Design


By now, many of us know that the devices and websites we use are collecting our data. But what are they using it for? What if your data is not only being used to sell you personalized goods and services, but to reshape your reality?

Filmmakers Jehane Noujaim and Karim Amer previously collaborated on The Square, a documentary about the Egyptian Revolution in which a social media-driven mass movement brought down an authoritarian president. Now they turn their lens to the darker side of social media, examining how it can manipulate people as easily as it can liberate them.

Interviews and exclusive footage take us behind the scenes of the 2018 Cambridge Analytica scandal, the company's misuse of private user data from Facebook, and its role in the Brexit referendum and the Donald Trump presidential campaign. The Great Hack casts a chilling spotlight on the forces that are being used to manipulate our psychology and our society.

Here are the 3 key insights from this Hack

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    Hyper-targeted propaganda is used on unsuspecting populations to impact behavior and elections
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