documentary hack

The Future of Fashion

British Vogue, Alexa Chung

5 mins

3 key insights

Visual, audio & text

In her second Youtube series on fashion with British Vogue, writer and fashion designer Alexa Chung visits New York City to seek expert insight on the industry's future from the writers, stylists, and PR consultants who usually work behind the scenes.


The Future of Fashion

The Future of Fashion

by British Vogue


In times of social change, political upheaval, and global anxiety, it seems unlikely that any industry could emerge unchanged. But for the fashion industry in particular the nature of that change can feel antithetical to everything it claims to be.

Alexa Chung is a writer, former model, fashion designer, and contributing editor to British Vogue. Following her debut book, It, Alexa launched her eponymous fashion brand and became a co-host on the Netflix reality fashion design show, Next in Fashion.

In this series with British Vogue, Alexa travels around New York to extract industry insider insights into the future of editorial fashion, style commentary, and career prospects. Rather than knock on the doors of the old guard, she visits talent agencies, PR mavens, and comedic fashion bloggers to discuss what the next generation can expect from fashion.

Favorite quote

Be really niche. Be streamlined. Don't try to be something for everyone. Just be everything for someone.

- Leandra Medine, founder of Man Repeller

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