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The Four Steps to the Epiphany Summary

Steve Blank

The Four Steps to the Epiphany

by Steve Blank

The Four Steps to the Epiphany

Steve Blank

Clock Icon5 min
Insight Icon3 key insights
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The Four Steps to the Epiphany shows startups how to plan for and achieve success by giving examples of companies that failed and outlining the path they need to take to flourish.

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The Four Steps to the Epiphany

by Steve Blank

The Four Steps to the Epiphany

Steve Blank

Overview

Working for a startup isn't easy. And running one is even more difficult. New companies are chaotic - there are dozens of 'crucial' activities and targets, none of which are finished.

It's hard to know which way to go and what priorities to set. You need a compass to show you the way if you want success. That's just what The Four Steps To The Epiphany is going to be for you.

This guide will show you how to use the power of these four steps to build a successful business:

  1. Customer Discovery
  2. Customer Validation
  3. Customer Creation
  4. Company Building

After this, you'll be ready to do everything necessary to avoid the mistakes that make most startups fail.

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"All new companies and new products begin with an almost mythological vision - a hope of what could be, with a goal few others can see."

Steve Blank

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The Four Steps to the Epiphany

Steve Blank

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