book hack
The Four Steps to the EpiphanyBy Steve Blank

In a Nutshell

This book shows startups how to achieve success by giving examples of companies that failed and outlining what they could have done better.

Favorite quote

All new companies and new products begin with an almost mythological vision - a hope of what could be, with a goal few others can see.

Steve Blank

Introduction

Working for a startup isn't easy. And running one is even more difficult. New companies are chaotic; there are dozens of 'crucial' activities and targets, none of which are finished.

It's hard to know which way to go and what priorities to set. You need a compass to show you the way if you want success. Steve Blank is a veteran entrepreneur, educator, and author whose work has been featured in Forbes and The Atlantic.

In The Four Steps to Epiphany, Blank shows you how to harness the power of these four steps to build a successful business:

  1. Customer discovery.
  2. Customer validation.
  3. Customer creation.
  4. Company building.

Blank will also help you avoid the mistakes that make most startups fail.

Here are the 3 key insights from this Hack

  1. 1.
    Don’t treat your startup like a big company; focus on finding your customers and find out if your vision is feasible
  2. 2.
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  3. 3.
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