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The E-Myth Revisited

Michael E. Gerber

The E-Myth Revisited

by Michael E. Gerber

The E-Myth Revisited

Michael E. Gerber

5 min
3 key insights
Visual, audio & text

The E-Myth Revisited explains why 80% of small businesses fail, and how to ensure yours isn't among those by building a company that's based on systems and not on the work of a single individual.

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The E-Myth Revisited

by Michael E. Gerber

The E-Myth Revisited

Michael E. Gerber

Overview

Originally published as The E-Myth in 1986, Michael Gerber revised and updated the book in 1995. The E-Myth Revisited has long sold over a million copies.

You might know the common statistic that 80% of new businesses/startups fail. That's the phenomenon that Gerber digs into in this book. Running a business is very different from understanding technical work. However, we can set up a company that depends much more on systems than it does on people, and be handed over to anyone with the right instructions.

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Favorite Quote

"If your business depends on you, you don't own a business - you have a job. And it's the worst job in the world, because you're working for a lunatic!"

Michael E. Gerber

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The E-Myth Revisited

Michael E. Gerber

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