book hack

The E-Myth Revisited

Michael E. Gerber

5 mins

3 key insights

Visual, audio & text

The E-Myth Revisited explains why 80% of small businesses fail, and how to ensure yours isn't among those by building a company that's based on systems and not on the work of a single individual.


The E-Myth Revisited

The E-Myth Revisited

by Michael E. Gerber


Originally published as The E-Myth in 1986, Michael Gerber revised and updated the book in 1995. The E-Myth Revisited has long sold over a million copies.

You might know the common statistic that 80% of new businesses/startups fail. That's the phenomenon that Gerber digs into in this book. Running a business is very different from understanding technical work. However, we can set up a company that depends much more on systems than it does on people, and be handed over to anyone with the right instructions.

Favorite quote

If your business depends on you, you don't own a business - you have a job. And it's the worst job in the world, because you're working for a lunatic!

- Michael E. Gerber

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