Between starting and succeeding, there's a time of struggle when we should either pursue excellence or quit strategically - The Dip teaches us how to choose between the two.

Let's suppose you just picked up a new hobby: figure skating.

Pretty soon you'll be able to glide on the ice very fast.

That part sounds like a lot of fun.

But when it comes to learning how to jump, you'll need to put in neverending workouts and countless attempts - including failed ones.

This part of learning something new is called 'the dip'.

"The Dip is the long slow slog between starting and mastery. A long slog that's actually a shortcut, because it gets you where you want to go faster than any other path." [Seth Godin]

You may experience 'the dip' whenever you create a new business, especially if it's an innovative one.

In the beginning, you're in love with your project, excited, and full of ideas.

Then problems start to emerge one after the other.

By then, you'll have to figure out how to solve them.

In The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Seth Godin helps you navigated those complex times.

Many times, quitting is the right choice.

Only the ones who push harder and manage to overcome 'the dip' can accomplish their goals.