Book HackThe Customer Centricity PlaybookBy Peter Fader, Sarah E. Toms
In a Nutshell
Marketing experts Peter Fader and Sarah Toms help readers understand their clientele to develop a customer-centric sales strategy that fine-tunes acquisition and retention.
Favorite Quote
Customer-centric firms recognize three tactics to grow their most valuable customer base: customer acquisition, customer retention, and customer development. A goal of this book is to train your eye to see these tactics as three distinct, yet intertwined, activities.
Peter Fader and Sarah Toms
Introduction
If you want to grow your business, you need to stop seeing your customers as a homogeneous group.
A customer-centric approach to sales takes into account that your customers are diverse individuals with different needs and preferences.
In their 2018 book, The Customer Centricity Playbook, Peter Fader and Sarah Toms offer a customer-centric guide that helps businesses acquire, retain, and develop more customers.
Fader is a Professor of Marketing at the Wharton School of the University of Pennsylvania. Sarah E. Toms is Executive Director and Co‑Founder of Wharton Interactive.
Here are the 3 key insights from this Hack
- 1.Customer centricity goes beyond good customer service
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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