Podcast HackThe Curious Science of CravingsBy Hidden Brain, Shankar Vedantam, Judson Brewer
In a Nutshell
On this April 2024 episode of the Hidden Brain podcast, host Shankar Vedantam interviews psychiatrist and neuroscientist Dr. Judson Brewer about the science behind cravings, why they can become all-consuming, and how we should respond to them.

Favorite Quote
Many of our cravings involve behavior that is automatic and unthinking, but when we apply curiosity to our cravings, in some ways, it allows us to take apart the sequence of the emotions that lead to the cravings and the cravings that lead to our behaviors.
Shankar Vedantam
Introduction
Have you ever craved something so badly that it became all you could think about?
Whether it's junk food, dessert, or alcohol, there is a curious science behind why we have cravings and why they make us feel powerless.
Psychiatrist and neuroscientist Dr. Judson Brewer breaks down cravings and offers solutions for getting ahold of them on this April 2024 episode of the Hidden Brain podcast.
Science journalist Shankar Vedantam hosts Hidden Brain, a podcast that helps you understand your mind. Dr. Brewer is the author of The Hunger Habit, Unwinding Anxiety, and The Craving Mind.
Here are the 3 key insights from this Hack
- 1.Willpower is not enough to control intense cravings
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.