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The Business Romantic

Tim Leberecht

The Business Romantic

by Tim Leberecht

The Business Romantic

Tim Leberecht

5 min
3 key insights
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The Business Romantic shows how doing business that is focused on passion and connection is ultimately what leads to greater success in today's world.

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The Business Romantic

by Tim Leberecht

The Business Romantic

Tim Leberecht

Overview

What do you think of when you hear the word businessman? Most likely, you think of fancy suits, nice offices at the tops of skyscrapers, ruthlessness, and greed. If you were to hear that romanticism and business go together, you might think it crazy. But this is a mindset that can and should be challenged.

These days, to bring in customers and employees, companies need to get in touch with their human side. That includes a romantic approach. What most people really seek is connection - that's true for business as well.

Tim Leberecht's The Business Romantic shows us what it means to apply romanticism to business. We'll also see how doing so improves both company culture and customer satisfaction.

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"What is the biggest need in the world that you might have the passion and capacity to address?"

Tim Leberecht

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The Business Romantic

Tim Leberecht

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