Book Hack
The Behavior GapBy Carl Richards

In a Nutshell

Seasoned financial planner Carl Richards explains how to fight against your instinct to make poor financial decisions.

Favorite Quote

It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right—but it's not rational.

Carl Richards

Introduction

Money and financial planning can be difficult. Everyone wants a more secure financial situation, yet many people make poor financial decisions out of fear, confusion, and panic.

Humanity's finely honed evolutionary instincts often seem to come with a real financial cost.

Carl Richards is a financial planner, contributor to The New York Times and NPR, and author of The Behavior Gap.

Richards has seen emotion get in the way of smart decisions all too often and coined a name for this phenomenon: the behavior gap.

Understanding this behavior gap is the first step to overcoming it and letting logic trump emotion when it comes to finance.

Here are the 3 key insights from this Hack

  1. 1.
    You can’t plan for everything when it comes to finance
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  3. 3.
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