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Book Hack
The Art of Strategic PartneringBy Mark Sochan

In a Nutshell

The Art of Strategic Partnering is a book of tactics to help small business leaders secure and maintain successful partnerships with bigger companies that can change their fortunes.

Favorite Quote

Everything being done in business today interacts and interrelates with everything else.

Mark Sochan

Introduction

The age of isolation and in-house production in big business is at an end.

Modern products are so complicated that they often require various manufacturers, each specializing in but a part of the whole.

From cell phone apps to car speakers, the global market's interconnectedness requires that big companies partner with small ones, opening an ideal opportunity for small businesses to make major plays.

Mark Sochan is a tech executive and an expert regarding acquisitions and mergers.

Sochan's work at Microsoft and Cisco brokering deals between the tech giants and smaller software and hardware component companies has given him unique insight into the successes and sticking points of business partnerships.

The Art of Strategic Partnering is a book for leaders looking to fast-track their company to the top of their market by partnering with industry titans.

Sochan provides the tools to create long-lasting and productive partnerships through careful selection, personal relationship management, and negotiation.

Here are the 3 key insights from this Hack

  1. 1.
    Partnering with a well-established company can give you a massive advantage over the competition
  2. 2.
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  3. 3.
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