Journalist Ros Atkins offers practical guidance on how to clearly and effectively communicate complex information to diverse audiences.

Losing your audience's attention – whether a potential client, a love interest, or millions of viewers – isn't just uncomfortable; it's a lost opportunity.

Knowing how to explain your ideas in a clear and engaging way opens many doors, and fortunately, it's an art form you can learn.

Ros Atkins is a journalist and BBC presenter who hosts the popular news program Outside Source.

Atkins has spent years honing a clear and concise reporting style that appeals to wide audiences.

In his 2023 book, The Art of Explanation, Atkins shares the principles of effective communication and practical advice on making complicated concepts understandable and interesting.