Book Hack
The Age of Surveillance CapitalismBy Shoshana Zuboff

In a Nutshell

In this book, Harvard professor Shoshana Zuboff outlines the unprecedented power of surveillance capitalism and the quest by Big Tech to predict and manipulate our behavior.

Favorite Quote

Surveillance capitalism revives Karl Marx's old image of capitalism as a vampire that feeds on labor, but with an unexpected turn. Instead of labor, surveillance capitalism feeds on every aspect of every human's experience.

Shoshana Zuboff

Introduction

Professor, social psychologist, and philosopher Shoshana Zuboff has been referred to as 'the Karl Marx of our time'.

In The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, the author examines the historical rise of Big Tech and its ever-tightening grip on our lives at every level.

Zuboff's widely published work examines the digital epoch, the history of capitalism, and the psychological and developmental patterns of the individual throughout history.

In this book, Zuboff outlines the marked differences between industrial and surveillance capitalism.

While industrial capitalism exploits human labor, surveillance capitalism exploits human nature with devastating consequences for our lives and our democracies.

Having coined such influential terms as 'the means of behavior modification' and 'information civilization', Zuboff's work is an essential and sharp analysis of life in the digital age.

Here are the 3 key insights from this Hack

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    Surveillance capitalism mines our personal lives for profit
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