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The 22 Immutable Laws of Marketing Summary

Al Ries

The 22 Immutable Laws of Marketing

by Al Ries

The 22 Immutable Laws of Marketing

Al Ries

Clock Icon5 min
Insight Icon3 key insights
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The 22 Immutable Laws Of Marketing is a marketing classic, outlining 22 laws ruling companies so you can improve yours and reach financial success.

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The 22 Immutable Laws of Marketing

by Al Ries

The 22 Immutable Laws of Marketing

Al Ries

Overview

Published by marketing legends Al Ries & Jack Trout in 1993, The 22 Immutable Laws Of Marketing was meant as a guideline for companies to understand how to make their products successful on a global scale. This book will help you focus your marketing efforts so you can save your energy by optimizing your time and money usage. Marketing is all about choosing your battles, but without experience, it can be hard to tell which ones are worth fighting. Focus on building up your work ethic, make yourself memorable and reap the rewards of a successful company.

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Favorite Quote

"Marketing is a battle of perceptions, not products."

Al Ries & Jack Trout

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The 22 Immutable Laws of Marketing

Al Ries

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