Book Hack
The 22 Immutable Laws of MarketingBy Al Ries, Jack Trout

In a Nutshell

The 22 Immutable Laws Of Marketing is a marketing classic, outlining 22 laws ruling companies so you can improve yours and reach financial success.

Favorite Quote

Marketing is a battle of perceptions, not products.

Al Ries & Jack Trout

Introduction

Published by marketing legends Al Ries & Jack Trout in 1993, The 22 Immutable Laws Of Marketing was meant as a guideline for companies to understand how to make their products successful on a global scale.

This book will help you focus your marketing efforts so you can save your energy by optimizing your time and money usage.

Marketing is all about choosing your battles, but without experience, it can be hard to tell which ones are worth fighting.

Focus on building up your work ethic, make yourself memorable and reap the rewards of a successful company.

Here are the 3 key insights from this Hack

  1. 1.
    Be first on the market - or in people's minds
  2. 2.
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  3. 3.
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